During the pandemic, musicians and presenters have transformed the way they reach audiences. Performances often draw hundreds more than they would be able to accommodate in person, and audiences are attending from across the globe. How can you learn more about who they are and begin to develop a longer-term relationship? This session will introduce you to analytic tools that will help you understand who is attending your performances, how to maximize your marketing efforts, and which platforms provide the most information.

Presented in partnership with the Wallace Foundation’s “Building Audiences for the Arts” initiative.

For more information visit: https://www.wallacefoundation.org/knowledge-center/the-arts/pages/default.aspx.